1) THE HINDU ARTICLE ABOUT EARTHICA
Earthica to celebrate National Handloom Day with eight artisans
Social entrepreneur Priyanka Kondaveeti and her brother KVS Sudhamshu, a marketing specialist, invited eight artisans from different parts of the country to celebrate National Handloom Day, on August 7.
The brother-sister duo is excited about having the master craftsmen at their store — Earthica. “We have invited the artisans so that they can tell their story to our visitors. We want buyers to understand handloom and why we need to support weavers. A craft is best explained by an artisan or master craftsmen who can explain the technique and labour that goes into the unique handloom profile of our country. Artisans representing various regions will be here to talk about their work. A few NGOs will also highlight the importance of sustainable fashion,” says Priyanka. Read more here!
2) A BLOG POST ABOUT US BY PROMINENT FASHION BLOGGER SUNAINA
If You Have Got A Thing For Handlooms, You Have Got To Shop From This Store
It is not every day you spot stores like Earthica. This Banjara Hills store is home to stunning ikat jackets, dresses, jamdani kurtas, Gadwal sarees — and it will inspire you to switch to Indian artisanal wear. As the firm believers of fair trade, these folks curate sarees and accessories from different artisans across the country. Their in-house designers work with these artisans closely for picking the fabric, and most of their apparel and sarees are designed in-house. Their jamdani kurtas are light-weight and come in pleasant colours -- lemon yellows, baby blues, and warm greens. It's always Summer if you're picking one of these. Read more here
3) EARTHICA GOT COVERED IN INDULGE EXPRESS
Earthica's First Store Attempt to Bring Fascinating Weaves From All Across India to Hyderabad
Earthica, which was an online enterprise until a month ago, opened its flagship store in Hyderabad recently. Helmed by brother-sister duo, Priyanka Kondaveeti and KVS Sudhamshu, it aims at bringing crafts from clusters spread across the country to the city and add a modern spin to it. We visited the sprawling two-storey outlet, spanning over 3,000 sq.ft. in Banjara Hills, where we spotted a mannequin in a red and gold handwoven dress. Exquisite is the word that comes to mind when we attempt to describe it! We then moved on to browse through the jamdani collection, crafted in West Bengal. What we like are the placards beside every shelf that explains the origin of the weave. Read more here