Earthica is a story of CRAFT, CULTURE and COLOUR

AIM

TO SUSTAIN 

To sustain is to keep alive To keep alive the planet, It’s flora , it’s fauna It’s soil, it’s water It’s wind, it’s air It’s sunshine, it’s moonlight It’s people - their villages, creativity, arts, culture and traditions To sustain is to keep alive the planet, for itself and for us, for generations to come 

TO EDUCATE 

To educate the artisans Keep them abreast with the designs of the modern world To educate the consumers of creative craft And the younger generations About what certain crafts used to be And what they now are 

TO EMPOWER 

To Empower artisans Both male and female And let their creativity flow without boundaries For art is boundary less 

TO REDUCE, REUSE & RECYCLE

To reduce, reuses and recycle all the materials of our usage to the best of our capacities



Back to blog